Nature of projects already completed

Branding and Go to Market Plans

• Defined the Brand Architecture for the company and its main brands across 7 countries
  
• Recommended marketing plans across each country
  
• Developed the Metrics for performance
  
• Defined competitive Positioning
  
• Developed Insights that can convert competitive users
  
• Developed a Sales and Distribution plan
  
• Developed Media plans that can achieve discontinuous growth
  
  

Project Highlights

Branding and ‘Go to Market’ Plans

• An MNC found that as it acquired smaller companies, it had many brands in its portfolio, but the brands were not clearly positioned. In some cases the brands were directly competing with each other.
  
  
• We worked out the entire brand portfolio for the company and identified its lead brands.
  
  
• For each brand we defined its positioning and ways to maximize the impact in the market
  
  
• The plan was implemented across Asia leading to both sales and profit growth