Nature of projects already completed

Category Management

• Working with the client company and key retailers to grow the full Category of products through Store Transformation
  
• Redefined the consumer proposition to increase revenue and profits
  
• Optimized Retail inventory to improve turns
  
• Achieved strong results for the client with increase in Sales ranging from 15% to 35%
  

Project Highlights

Category Management with Large format retail

• An MNC found that while it was the leader in its Category, its presence with Large format modern retailers was relatively weak. Its share of space and visibility was much lower than competition. It also experienced ‘stock outs’ quite often and therefore lost sales.
  
  
• We worked with the company to make it the Category Leader with major retailers across several countries.
  
  
• By using the principles of Category Management we increased the Company’s share of space and visibility and eliminated ‘stock outs’.
  
• As a result the Company sales grew between 15% and 35%, depending on the size of the retailers.