Nature of projects already completed

Growing Niche Segments

• Identifying the 'purchase' funnel
  
• Key barriers to growth
  
• Ways to influence the main parameters of the purchase funnel
  
• Sharply targeted marketing using behavioral and attitudinal segmentation
  
  

Very often a market remains small because of poor Value propositions associated with it.

Our attempt is to re-define the benefit and re-frame the value, so that potential consumers become actual consumers

Project Highlights

Market growth plans for Niche segments

• A company operated in a high margin, low volume market and was looking at ways of increasing the relatively small market size.
  
  
• We identified key Category barriers that were holding back the growth of the market.
  
  
• Through an advertising campaign aimed at addressing the key barriers the company was able to spearhead the growth in the market.